Retail Workshop: Attract Consumers & Increase Profits—September 9, 2015
Events and Displays to Attract Consumers & Increase Profits by Offering Holiday “Make and Take” Workshops
Wednesday, September 9, 2015
Randall’s Farm and Greenhouse
631 Center Street, Ludlow, MA 01056
9:30–10am
Registration, complimentary coffee
10–11am
Events and Displays to Attract Customers
11–11:15am
Break
11:15am–12:30pm
Increase Profits by Offering Holiday “Make and Take” Workshops: wreaths , kissing balls, porch pots … and more
Download the registration form
Sylvia Czech, Retail Greenhouse Manger for 18 years will describe and review the many events Randall’s Farm facilitates during the year. She will also talk about the many on-site displays she creates to feature seasonal products to enhance sales. Owner Karen Randall says that Sylvia is our “Creative Director” threading together events with displays. As Karen comments …”There IS a method to our madness!”
In this timely session, Tina Bemis, Bemis Farms Nursery in Spencer, MA, will show you her ideas for adding Holiday Workshops to your own retail offerings this season. She has been teaching wreath-making and other holiday decoration classes since 1996, conducting as many as 75 classes in five weeks, learning how to be profitable through many trials and errors, and wants to help you avoid her mistakes! It is not too late to schedule a few workshops for your customers this year, and add some real dollars to your bottom line.
Tina has increased sales by 11% by adding hands-on workshops to their retail business. That number rivals the size of a perennial department in many garden centers. And…
- These are sales of products that their garden center already carries.
- This isn’t about increasing sales by adding jewelry, scarfs, clothing and handbags.
- This does not require any additional investment in inventory or square footage.
- And not only have Bemis Farms sales increased, but profits have increased as well, since they have learned how to “repurpose leftovers” into cash, get repeat business, and use workshops as a strategy to reach new customers.
